CLEANER, HEALTHIER, HAPPIER
An outreach campaign to promote positive behaviour related to hygiene and sanitation in children aged 3-8 years through innovative content. The target audience was for 1st generation mobile/smartphone users aged 3-8 years from low-medium economic groups in India.
Links: http://www.sesameworkshop.org/what-we-do/our-initiatives/wash-up/
Play the games here
Client: Sesame Workshop India, as part of the 'Cleaner, Healthier, Happier' campaign, supported by the Bill & Melinda Gates Foundation.
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