CLEANER, HEALTHIER, HAPPIER
An outreach campaign to promote positive behaviour related to hygiene and sanitation in children aged 3-8 years through innovative content. The target audience was for 1st generation mobile/smartphone users aged 3-8 years from low-medium economic groups in India.
Play the games here
Client: Sesame Workshop India, as part of the 'Cleaner, Healthier, Happier' campaign, supported by the Bill & Melinda Gates Foundation.
SESAME STREET, GALLI GALLI SIM SIM, The SESAME STREET street sign, The GALLI GALLI SIM SIM sign, design and associated characters, trademarks and design elements are trademarks owned and licensed by Sesame Workshop. ©2015 Sesame Workshop USA. All rights reserved including rights of reproduction in whole or in part in any form.