Project Re-search

January 2018 - In a media environment full of sensational content, a sensationalized event creates panic over the real epidemic that affects 150 million Indians. Project Research helped develop a new vocabulary for Indian Adults on mental wellbeing, distributed through the world’s first hijack of Google search ads.

Awards & Accolades: 

Effie India 2019 Silver // Best Use Of Data

ABBY’s 2018 Gold // Promotions & Activations

Lighthouse Insights Digital Marketing Awards 2018 Gold // Best Social Cause Case Study

Recognized as an initiative under Global Common Ground as work in line with Sustainable Development Goals 2030

 

Agency: Dentsu Webchutney

​Client: The Colour of Grey Cells

​Role: Creative Direction and Design