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January 2018 - In a media environment full of sensational content, a sensationalized 
event creates panic over the real epidemic that affects 150 million Indians. 
Project Research helped develop a new vocabulary for Indian Adults on mental wellbeing, distributed through the world’s first hijack of Google search ads.

Awards & Accolades: 

Effie India 2019 Silver // Best Use Of Data

ABBY’s 2018 Gold // Promotions & Activations

Lighthouse Insights Digital Marketing Awards 2018 Gold // Best Social Cause Case Study

Recognized as an initiative under Global Common Ground as work in line with Sustainable Development Goals 2030


Agency: Dentsu Webchutney​

Client: The Colour of Grey Cells

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