January 2018 - In a media environment full of sensational content, a sensationalized
event creates panic over the real epidemic that affects 150 million Indians.
Project Research helped develop a new vocabulary for Indian Adults on mental wellbeing, distributed through the world’s first hijack of Google search ads.
Awards & Accolades:
Effie India 2019 Silver // Best Use Of Data
ABBY’s 2018 Gold // Promotions & Activations
Lighthouse Insights Digital Marketing Awards 2018 Gold // Best Social Cause Case Study
Recognized as an initiative under Global Common Ground as work in line with Sustainable Development Goals 2030
Agency: Dentsu Webchutney
Client: The Colour of Grey Cells