EMOTIKAUN

How do we teach people to love unused emojis? Enter Emoti-Kaun - an automated response bot on Twitter. Emojis on the keyboard were mapped to offers on Flipkart's Republic Day Sale. Users finally had a reason to use every emoji on their keyboard. 

(Flipkart is India's biggest E-commerce company)

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Agency: Dentsu Webchutney

Client: Flipkart