Flipkart - Emotikaun

How do we teach people to love unused emojis? Enter Emoti-Kaun - an automated response bot on twitter. Emojis on the keyboard were mapped to offers on Flipkart's Republic Day Sale. Users finally had a reason to use every emoji on their keyboard. 

(Flipkart is India's biggest E-commerce company)

Agency: Dentsu Webchutney

Client: Flipkart

Role: Project Management, Creative Direction and UX Design