In the alcoholic beverages industry, being a new entrant is a tough task.
Being a non-alcoholic entrant within the category? Even tougher.
In 2016, Morning Fresh, an all-natural drink that helps prevent hangovers turned to the one thing that accompanies your drink at a bar- the coaster -and turned it into ‘The Bro’ster’ to catch the attention of patrons in bars and restaurants.
Awards & Accolades:
ABBY’s 2017 Silver // Guerilla marketing in a promotional campaign
Agency: Dentsu Webchutney
Client: Morning Fresh
Role: Project Management, Creative Direction and Design
Credits: Technology developed by Tenet Techtronics, Bangalore.