The Broster 

In the alcoholic beverages industry, being a new entrant is a tough task.

Being a non-alcoholic entrant within the category? Even tougher. 

 

In 2016, Morning Fresh, an all-natural drink that helps prevent hangovers turned to the one thing that accompanies your drink at a bar- the coaster -and turned it into ‘The Bro’ster’ to catch the attention of patrons in bars and restaurants. 

Awards & Accolades: 

ABBY’s 2017 Silver // Guerilla marketing in a promotional campaign

Agency: Dentsu Webchutney

Client: Morning Fresh

Role: Project Management, Creative Direction and Design

Credits: Technology developed by Tenet Techtronics, Bangalore.